It is time to say goodbye to the winter season and welcome the warmer season, summer, that will bring on the mountains mountain bikes and climbing lovers. Let’s see through the words of ski and snowboard instructors, who experience the mountains everyday (especially during the winter season), how this year went.
“The season has gone great, weather-wise, there were a lot of sunny days and a lot of tourists decided to enjoy the mountains - says Luca Cordero, Italian ski instructor who has been working on the slopes of Switzerland for years – the downside is that this is has been a strange winter: snow arrived very late. For example, in the last few days, in Madonna di Campiglio and Cortina (in the north eastern part of Italy), it has snowed more than 40cm, and we are in May. This year we worked very well, even if the freeride part was missing.” We asked Luca to compare this year with the last one, to better understand how this season went.
“The two seasons were very different: last year there was a lot of snow. This caused some inconveniences: for example, tourists were unable to reach several Swiss locations. Due to the heavy snow some roads were unsafe and there was also a high risk for avalanches. From this point of view, compared to this season, we were penalized: we didn’t see much sun (not like this year) and during weekends it often snowed and therefore a lot of tourists decided not to book their holidays. Unlike this year, last year has been perfect for freeriding.”
With Luca Cordero, we also analyzed today’s market, starting from a question: “who can we find on the slopes?”. From his experience “80% of the market is formed by children and teenagers. Parents want their children to learn how to ski at a very young age: especially this year, thanks to the good weather, families have often left their children to ski instructors. This year we had less group hikes for experts: alpine hikes and helicopter rides. Because of the warm temperatures – concludes the instructor – we were unable to enjoy these experiences. If 80% of the market is made by young people, only 10% is made by adults.”
From this comparison we have seen how children are a big part of the market, and this is the only thing that doesn’t change from one season to the other